John Burke needs to practice what he preaches.
If Trek were to make more affordable and durable everyday bicycles there would be more riders.
I like where he is going with this however.
Alki Bike & Board
2606 California Ave SW
Seattle, WA 98119
Monday - Thursday: 12pm - 7pm
Friday: 10am - 8pm
Saturday: 10am - 6pm
Sunday: 12pm - 6pm
Family Owned since 1987
First Established on Alki Beach 1936